Building Your Brand

Now that you have an understanding of how you are perceived by hiring managers, it is now time to focus on crafting a unified message that accentuates your skills for your desired industry. You must consider both the narrative voice for your brand along with the specific message you want to reflect.

Considering the industry and the level at which you are at will help define your voice. There will be times when you want to have a detailed and technical account of your skills and traits but there will also be times when being able to promptly deliver the same message in a conscience format.

Although you are trying to build a cohesive message consider who will be interpreting your brand as well. Differing roles will likely be interacting with different parts of your brand, whether that is your social media, portfolios, applications, or blogs. Since each of these areas has a distinct perspective your brand messaging should be adjusted to suit the expected recipient.

Lastly, and most importantly, what impression are you trying to leave with your audience? Regardless of the voice you use or the consumer of your brand, the message you are trying to convey needs to be consistent. Having a strong grasp on what you want people to take away from your brand is vital to ensuring your success when customizing your unique content.

Taking the time to build out a fully realized personal brand allows you to market yourself to current and future employers so that you can advance your career down the path you want for yourself. Most people do not take the time to build and maintain their brand so doing so can help make you more enticing and keep you ahead of your competition.