BUSINESS SERVICES
Every situation is different. That’s why we take the time to understand you, your business and your scenario to ensure that we are able to
recommend and deliver the best possible resolutions for your business.
Our team has skills in a wide range of areas including communications, marketing, perception and strategy. With our experience we are able to adapt to an array of situations giving your business an advantage against your competitors.
CORRESPONDENCE MANAGEMENT
Correspondence Management is the way that your company processes and develops any internal and external messaging as well as properly managing what communication techniques need to be used and where. With the average person being bombarded with 1000’s of messages a day both direct and indirect, with correspondence management, you will ensure that your message is heard among the noise.
Do you find it difficult to communicate clearly and effectively?
Wordsmithing
It is often difficult to communicate to your desired audience in a clear and precise manner. While your communication might seem clear to you, using the wrong tone or wording will result in miscommunication. With proper wordsmithing making small changes to the text will improve clarity without changing the content.
With Correspondence Management, not only will we help ensure that your message is delivered clearly and precisely but also ensure that moving forward your business messaging accomplishes exactly what you want it to, every time.
Do you have trouble allocating time to craft your business messaging?
Outsourcing
The way that your business communicates with clients and potential clients is of the utmost importance when maintaining your brand's reputation and helping your business grow. While this is an important part of your business it is often overlooked or rushed due to the amount of work that needs to be done day to day.
With outsourcing through Taylored Advantage, not only will your communication needs be taken care of in a timely and professional manner, but you will also have peace of mind knowing that a pivotal part of your business plan is being developed as you manage all the tasks that your business demands of you.
PROMOTIONAL CARE
Promotional Care is best summarized as a creative and strategic approach that will deliver results in a timely and budget-friendly way. Just like your business, not every campaign is the same. So with a deep understanding of your business, we can best help you develop a tailored campaign that will work best for you.
Are you finding it difficult to reach your customer demographics?
Target Marketing
The first step in any successful campaign is to have a deep understanding of whom to property target in your advertising efforts. Without knowing your client demographics, not only will your advertising efforts falter due to directing your advertising to the wrong audience but it will also potentially halt your company's growth.
With targeted marketing, we will establish though market research which marketing segments your company should focus on. This fundamental step will help you have a better understanding of your customers and allow you to optimize your marketing efforts.
Do you want more people to be aware of your business?
Awareness Campaign
The first step in any successful campaign is to have a deep understanding of whom to property target in your advertising efforts. Without knowing your client demographics, not only will your advertising efforts falter due to directing your advertising to the wrong audience but it will also potentially halt your company's growth.
With targeted marketing, we will establish though market research which marketing segments your company should focus on. This fundamental step will help you have a better understanding of your customers and allow you to optimize your marketing efforts.
PERCEPTION HANDLING
Perception handling is not only how your business is perceived in the marketplace but also how your reputation is maintained during times of crisis and unsteadiness. These tools and services will help you navigate potential pitfalls and come out on the other side stronger than before.
Are you having trouble mitigating negative client interactions?
Communication Strategy
Negative customer interactions are happening more than ever due to social media. What may have been a small disagreement between you and the customer is now escalated due to many people commenting on the situation without having any background on what happened.
With a communication strategy, you will be able to successfully navigate any negative interaction with clear and precise messaging that will ensure that your brand's reputation is upheld even through conflict.
Do you know how to handle a catastrophic sociable incident?
Crisis Management
Crisis management can almost be viewed as an insurance policy, you don't need it till you need it and you hope that you will never need it. It has become a much more common occurrence to see companies sustain brand damage due to not being able to properly navigate the pitfalls that come with a crisis situation.
With a crisis management strategy, not only will you be properly prepared for any potential crisis that your business could possibly encounter in the future but will also be able to come out stronger on the other side.
Are you finding it difficult to maintain a consistent message through all your interactions?
Key Messaging
With all the different forms of communication and multiple channels for you to spread your business messaging, it can be very challenging to ensure that the message remains consistent throughout the many forms of communication. Without consistent communication across all channels, your messaging can become more easily disjointed and misunderstood.
With the development of key messaging, not only will it simplify the process of creating messaging across all your channels but you will be ensured that with these designed key messages, your message and all future messages will remain clear and precise.
Do you know if your branding is effective?
Brand Guide
Your branding is a key element in the success of your business. Throughout history, many companies go through a rebranding to stay current in this ever-changing world. While some companies navigate this well, most end up going back to their original branding due to backlash or simply being comfortable in what has already established.
With a brand guide that is catered completely around your business, you will be able to make small changes to ensure that your branding remains effective throughout the years and the need for a drastic rebrand will not be part of your business plans.
Having trouble using social media?
Social Media Training
Social media has quickly become the number one way to reach out and communicate with not only your customers but the world as well. Knowing about social media is one thing but understanding when to post, how to post and what to include in posts is a completely different thing.
With social media training, you will better understand how to optimize your social media usage to get the results that you want as well as help be able to better include plan and execute social media campaigns in the future.
Do you feel your writing is not on a professional level?
Professional Writing
Writing is usually the first way that potential clients encounter your business. With this in mind, everybody knows that you can't make a second first impression. This is why it is so important that your first impression is a good one.
With our professional writing mentoring, not only will we help you improve your business writing but also help with editing and tone to ensure that you are completely comfortable in your writing.
STRATEGIC PLANNING
Strategic Planning is specifically designed thinking that will define a business strategy or direction. Though agile and procedural development, there will be outlines that properly define actions that need to be taken to achieve your goal, mobilize resources, and how to properly execute these actions.
Do you know where your business will be in five years?
Roadmapping
In any field of business, it is imperative to be proactive instead of reactive. The issue with this is that unless you know how to get to where you are going, you will never reach your destination. With a roadmap, you will always be able to strategically plan your fiscal years to ensure that you reach your destination
How we will create a successful road map for your business is to sit with you and find out what your end goal is, after this, a timeline will be laid out to ensure that the roadmap meets your timelines. With a deep understanding of your business, we will ensure that this roadmap leads to your destination.
Do you have a problem but don't know where to start?
Tactics Model
Whenever a problem arises, it is important to get in front of it early to limit the amount of damage that is done. The reason why this is so hard to accomplish is often the most difficult part of coming up with a solution is figuring up where to start.
With a tactics model, not only will you have a guideline on how to handle this issue but also estimates of what the end result will be. Always prepare for the worst and hope for the best and with a tactics model, you will always be prepared
ANNUAL OPTICS
STRATEGY
The optics strategy allows for a reflection on where you started and how far you have come. We then work closely to understand where you see your business going and what areas of concerns you have. Then our team will build out a custom optics strategy for your business, highlighting any recommendations that we feel will help better your business during the upcoming year.
We offer two variations of the annual optics strategy guide depending on your business’s goals and objectives. Our Standard tier is designed for businesses that are new and looking to break into an industry. Our Premium tier is designed for established businesses that are looking to expand their reach further and stand out amongst their peers.
STANDARD
Competitive Analysis
Knowing what others in your industry is doing is critical. As consumers have many options you need to be able to understand why a customer would choose your business rather than your competitors.
Online Analysis
Most consumers will perform an online search of your business before choosing to go with your business rather than a competitor. It is vital that you understand how consumers are perceiving your business and set the narrative in your favor.
Marketing Analysis
It is important to not only to know your business but to also know your competitors and the market that you are operating in. Marketing Analysis will provide you with market dynamics so that you can do a proper swat analysis of your business.
Taylored Advantage Recommendations
Based on our research, our previous knowledge and actual experience we will give you a list of suggestions that we believe will help to improve your business perception
Social Media Product Support
It can be frustrating to understand how to perform certain actions on social media platforms. Searching online to find how to resolve these issues can be even more disheartening. Instead reach out to us and we will walk you through how to resolve your issue. Limited to eight hours of support.
Bi-Annual Touchpoints
Having a plan is one thing but it requires follow through. This is why we make a point to review what has been going on for your business and how these events will effect next year’s plan.
PREMIUM
Contents of Standard
The premium tier includes all items from the standard tier, a competitive analysis, online analysis, marketing analysis, Taylored Advantage recommendations, social media support as well as the bi-annual touchpoint.
Search Engine OptimizationStrategy
An SEO Strategy is a blueprint that is designed to organize your website’s content so that you site is optimized to show up near the top of search engines such as Google.
Social Media Communication Plan
There can be a lot of confusion on which platforms to use, what type of content should be used, even the frequency of new content can be difficult to maximize. Let us build a custom plan for how your business should approach social media.
Marketing Roadmap
It takes a lot of time and research to develop a strong marketing plan for the year. See what we suggest you do based on your budgets, timelines and skillset.
Mentoring and Guidance
The time will come when you just need a hand and we will be there to help. Leverage our expertise and skills to resolve technical problems as well as our guidance on how to handle specific situations. Limited to sixteen hours of support.